{
    "dataset": {
        "title": "キーワード選定で、最後の決め手にしているのはどれですか？",
        "description": null,
        "category": [
            "デジタル・IT",
            "Web運営・マーケティング",
            "SEO・検索対策"
        ],
        "url": "https:\/\/www.datasetsearch.jp\/digital\/marketing\/seo\/keyword-selection-decider\/",
        "identifier": "urn:koekatsu:survey:1614",
        "temporal_coverage": "2024-05-07\/2026-07-18",
        "license": "https:\/\/creativecommons.org\/licenses\/by\/4.0\/",
        "copyright": "© 2026 コエカツ",
        "mode": "all",
        "scope": "all",
        "snapshot_at": null,
        "generated_at": "2026-07-28T08:06:41+09:00",
        "questions": [
            {
                "question": "キーワード選定で、最後の決め手にしているのはどれですか？",
                "answer_type": "single",
                "respondents": 82,
                "total_votes": 82,
                "results": [
                    {
                        "option": "検索ボリューム",
                        "votes": 18,
                        "percent": 22
                    },
                    {
                        "option": "競合の強さ（勝てるか）",
                        "votes": 17,
                        "percent": 20.699999999999999289457264239899814128875732421875
                    },
                    {
                        "option": "検索意図と自社サービスの一致",
                        "votes": 21,
                        "percent": 25.60000000000000142108547152020037174224853515625
                    },
                    {
                        "option": "コンバージョンにつながるか",
                        "votes": 18,
                        "percent": 22
                    },
                    {
                        "option": "感覚・経験で決める",
                        "votes": 8,
                        "percent": 9.800000000000000710542735760100185871124267578125
                    }
                ]
            }
        ]
    }
}